How many people actually meet online? Are the Match.com commercials full of shit or do 1 in 5 relationships start online? Is there a stigma against meeting someone online? Most of what we see in terms of advertising leads us down the wrong path. What I want to focus on is the truth behind the online dating claims. So together let’s get down to the nitty gritty and look at some online dating statistics from various research companies. Warning! This article will get quite technical at times because statistics are a mathematical science and without maintaining the science aspect all findings would just be held as opinions but these are online dating statistics not online dating opinions. At the end of each research document I will breakdown the data in a few easy to understand sentences.
There are 2 important facts I got from this infographic. First, there are over 20 million eHarmony and 15 million Match.com users. There are also another 30 million Plenty of Fish users. So in those 3 sites alone (there are thousands of others out there too) there are 65 million online daters. That’s amazing. Also that means 13% of America (303 million) date online but China (1.4 billion) is crushing the online dating market with 140 million online daters. Second, it’s interesting to see what men and women lie about. Both lie about their age. But men lie about their height and income. It makes perfect sense because men in cave man times had to be strong to protect his family but also have the resources (hunting skills) to feed his family. Women however, lie about their physical appearance. Both weight and build. I understand that too because men pick their potential mates based on specific body types that will yield better offspring. It’s science and hardwiring at it’s best. If you’re interested in reading more about Sex and Evolution check out a copy of Matt Ridley’s The Red Queen: Sex and the Evolution of Human Nature. It will blow your fucking mind. In fact I’m going to write a few posts dedicated to that book because it will help you learn how to understand women/men better. I’ll link them here once I write em.
“Match.com and Chadwick Martin Bailey 2009 – 2010 Studies: Recent Trends: Online Dating
Research Study Overview & Objectives:
In 2009 and 2010, Match.com engaged research firm Chadwick Martin Bailey to conduct three
studies to provide insights into America’s dating behavior: a survey of recently married people
(“Marriage Survey”), a survey of people who have used online dating (“Online Dating Survey”),
and a survey of single people and people in new committed relationships (“General Survey”).
- • 17% of couples married in the last 3 years, or 1 in 6, met each other on an online dating site.
- • In the last year, more than twice as many marriages occurred between people who met on an online dating site than met in bars, at clubs and other social events combined.
- • 1 out of 5 single people have dated someone they met on an online dating site.
- • 1 out of 5 people in a new committed relationship (including marriage) met their significant other on an online dating site.
How did you meet your current/ most recent spouse? (Recently Married Survey: N = 7000)
Method of meeting spouse 2009/2010 Past 3 Years
Via Online Dating Site 17% 17%
Through a friend/ family member 27% 26%
Through work/ school 38% 36%
Through church/ place of worship 4% 4%
Through bars/clubs/ other social events 8% 11%
Other 6% 7%
For each of the three studies, data was collected through research via an online Consumer
Marriage Survey: 7000 US adults age 18+, married within the past 5 years”
Match.com and Chadwick Martin Baily’s Breakdown
From this information we can gather that Match.com isn’t full of shit and their commercials speak the truth. 1 in 5 relationships start online. We also learn that 1 in 6 marriages begin from an online dating site. What’s interesting to note is that online dating is now mainstream. If 20% (1 in 5) of relationships start from an online dating site then there is growth in an area that was once taboo and in fact didn’t even exist 15 years ago. Although one can speculate that online dating will gain more popularity the more people can be open about how they met their significant other without embarrassment.